Boosting Business with Twitter Marketing: 10 tips from SMX
At SMX Social Media Marketing, experts shared insights on high-performing Twitter marketing strategies. Here’s Brafton’s top 10 Twitter marketing takeaways.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Forty-one percent of businesses plan to boost social media marketing investment
Red Rocket Media found that 41 percent of companies expect social media marketing to become a larger part of their budgets in 2012.
Call to Action
Calls to action are the options strategically placed on webpages aimed at compelling a prospect to convert.
88 percent believe social media marketing has business impact
A report from SocialStrategy1 and OfficeArrow found that 88 percent of businesses are seeing results from social media marketing.
Four measures of social marketing success from SES Chicago
At SES Chicago, Buddy Media’s director of analytics and insight shared four key social success metrics that have helped her determine social shares result in 48 percent higher orders than other forms of marketing.
Seven marketing sins you can overcome: Insight from Adobe at SES Chicago
At SES Chicago, Adobe’s senior director of global media and demand marketing shared tips on overcoming seven deadly marketing sins.
Forty-one percent of companies struggle to create content for lead generation
The Content Marketing Institute and Marketing Profs recently collaborated on a survey that named producing content likely to convert prospects as marketers’ top content marketing challenge.
Content marketing: How SEO and thought leadership go hand in hand
Companies aiming for SEO success and/or industry thought leadership should recognize that these two goals are closely related, and content marketing can help businesses achieve them.
Content sharing figures key to social media marketing ROI
Social media marketing has helped businesses improve sales, leads and overall web visibility, but some companies have found it difficult to quantify its success. Many marketers agree that content sharing figures are a core social success metric.
Coke CEO: Social media marketing more than 20 of budget
Coca-Cola CEO Muhtar Kent said that the company’s social media spending has increased to 20 percent of its overall marketing budget, up from just 3 percent five years ago.