Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to Rank on Google Regardless of whether your business is brand new or has been around for a while, ranking highly on Google’s results needs to be a key part of your marketing strategy. Not sure where to start? We’ve got you covered with this comprehensive guide for how to rank on Google. Table… Read more »
These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »
Navigating digital marketing in 2024, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in developing effective digital marketing strategies. Google Ads — known for their wide reach and targeted precision — are essential for businesses seeking… Read more »
The October update wasn’t officially completed until the 19th, but you likely noticed fluctuations in your website’s search rankings starting after the announced launch date of October 5th. These core updates from Google often cause shifts in rankings, but is it cause for alarm?
Unlock the Power of Facebook Analytics: Discover tools, steps and key metrics to create insightful reports using Facebook Insights.
Google and Bing are currently the two major search engines. Learn how to use their ads to bring in leads.
Web Analytics Agency Don’t waste time and resources on a marketing campaign that isn’t sparking business growth and success. Digital analytics give you insight into what’s working and what’s not on your website and in your content marketing strategy. This can be a complicated task, and there’s little room for error. Luckily, Brafton, an industry-leading web… Read more »
A new Searchmetrics study finds relevant terms – not keywords – are correlated with top-ranking website content.
Did the latest Google algorithm update impact your site? Here are 5 steps you can take to assess your site’s performance, improve your content and learn more about the latest update.
Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring ancient ruins or getting totally lost in a cave system, this guy manages to appear to us in our time of need. That’s especially impressive… Read more »