Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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While search engine optimization (SEO) best practices are powerful tools for improving a website’s online profile, Search Engine Watch’s Eric Enge warns that applying them in an overly enthusiastic way can actually do more harm than good. Enge writes that techniques like optimizing H1 tags and page titles can look uncomfortably similar to keyword stuffing,… Read more »
As cyber criminals take advantage of popular link condensing services like bit.ly and is.gd to disguise their malicious content, Twitter has responded with a link shortener of its own, which will scan the real destination of shorthand links for malicious content.Twitter says that the new service will work a little bit differently than most of… Read more »
Search giant Google launched its new Google Apps Marketplace service at its Campfire One developer event, as part of a further push into the world of cloud computing. The company announced in a blog post that "the Google Apps Marketplace allows Google Apps customers to easily discover, deploy and manage cloud applications that integrate with… Read more »
Search engine optimization (SEO) practitioners walk a fine line. Their main target, Google, maintains an extensive set of standards that discourages gaming the system in order to improve search engine ranking. But legitimate SEO – the type that provides original, meaningful content written purposefully – can unintentionally run afoul of Google’s strictures.SEO Consult writes that… Read more »
New search engine data from Experian Hitwise show that Microsoft’s Bing search engine has increased its market share for the third month running, indicating that the target surface for search engine optimization (SEO) could be gradually becoming more competitive. The Experian data show that Bing’s market share grew 4 percent in month-over-month terms to finish… Read more »
The powers that be at Google have made a very public point of stressing the divide between the company’s paid search advertising business and natural search, but Search Engine Watch’s Frank Watson says that there are some indications that the divide is not as wide as Google says. Watson writes that "StubHub is a good… Read more »
Microsoft has adroitly taken advantage of Google’s troubles with the Chinese government, planting its Bing search engine on some Android-powered mobile phones being used in that country. UK-based tech news website The Register says that Google has confirmed a ban on its search engine and applications on Android phones for the Chinese market, "leaving the… Read more »
Talks between Google and the Chinese government have stalled, according to the Financial Times, which means that that the search engine is preparing for a complete shutdown of its operations in that country. The Financial Times reports that China’s public position on the Google issue has also hardened, issuing "a warning that it was not… Read more »
Google and Bing offer different user experiences with real-time search result integration, and Bas van den Beld at Search Engine Watch says that Bing may have trumped its larger rival’s implementation.The results of a study conducted by Oneupweb seem to indicate that search engine optimization (SEO) is a more problematic endeavor in Google’s setup, which… Read more »
Web traffic analytics firm Experian Hitwise reports that Facebook was the most visited website in the U.S. during the week ending March 13, surpassing Google in what has become an increasingly frequent occurrence in recent months. Heather Dougherty, Hitwise director of research, writes on the company’s blog that "Facebook.com recently reached the number one ranking… Read more »