Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When considering how best to boost their website’s search engine optimization (SEO), marketers should seek to create original content, an expert has urged. Todd Mumford, writing for the American Chronicle, claimed that many novice website owners feel "overwhelmed" by the enormity of their SEO task but added that much could be achieved by following a… Read more »
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website.
It is important to derive profits from RSS feeds, according to an advertising network.
RSS stands for Really Simple Syndication, a means of distributing news content to readers without them h
While the advent of real-time search integration into major search engines like Google and Bing has caused no shortage of comment and debate in the search engine optimization (SEO) community, some experts say that the technology has, at best, only limited relevance for SEO professionals. According to Kevin Gibbons of Search Engine Watch, "one issue… Read more »
Microsoft’s initial ignorance of the possibilities of long-tail search engine optimization (SEO) has hampered the company’s pursuit of Google in the search engine market, Microsoft senior vice president Yusuf Mehdi told the crowd at the Search Engine Strategies conference. Mehdi, according to eWeek, said that "we missed the boat early on that the focus was… Read more »
Search engine Google announced Friday that it would improve the internationalization of its suggested search and provide both search and "I’m feeling lucky" buttons even when the suggested searches drop-down is active. Google engineer Ben Gomes, writing in a post for the company’s official blog, said that "given the popularity of these changes, we’ve just… Read more »
Web users are increasingly interested in online content about Tiger Woods’ golf career, rather than his recent personal difficulties, according to data from media researcher Nielsen. The company says that "since Tiger’s troubles began last Thanksgiving, online conversation surrounding Woods shifted quickly to scandal coverage laced with strong negative sentiment . Tiger Woods discussion has… Read more »
After a brief but eventful stay in the public eye, Google Buzz is more or less silent, according to a study by online advertising researcher Chitika. According to Chitika’s research director, Daniel Ruby, Google’s foray into the world of social media networking barely even registers on the measurements the company uses to track search engine… Read more »
Newzbin, a popular search engine that indexes usenet content for paying members, was found liable for copyright infringement by Britain’s High Court, concluding a lawsuit brought by the Motion Picture Association.The LA Times reports that "the judge’s ruling went to an unusual extent in finding that the defendant not only encouraged users to infringe, but… Read more »
The Yahoo Mail accounts of a number of Chinese journalists and opposition political activists may have been compromised earlier this week, in an attack reminiscent of the one that targeted Gmail accou