Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A coalition of industry leaders and public interest groups have come together to lobby for strict new privacy restrictions governing the use of personally identifiable information on the internet. A website created by the group – online at digitaldueprocess.org – says that "for more than a year, privacy advocates, legal scholars, and major internet and… Read more »
The advent of Google’s latest foray into the social web could have profound effects on the use of search engine optimization (SEO) as a digital marketing tool, experts say. Google Social Search, which launched earlier this year, essentially ascribes more relevance to content from social media networks than from the web at large. John Greer,… Read more »
Microsoft’s Bing search engine posted its best market share ever in February 2010, according to statistical data released Monday by Nielsen Wire.The market researcher’s information showed that Bing’s numbers have climbed rapidly, and that the search engine is now within two percentage points of Yahoo, in second place. Search engine optimization (SEO) professionals should pay… Read more »
Reports indicate that the presence of a world-famous photograph of a pro-democracy protestor standing in front of an oncoming column of tanks on search results from Google.cn could be the clearest indication yet that the search giant is planning to shutter its operations in China. MSNBC reports that "when NBC News in Beijing did a… Read more »
Placing content on Google News can be a highly effective strategy for search engine optimization (SEO), but it comes with its own set of challenges, according to the SEO Consult blog. SEO Consult says that "Google News reaches more people than any other individual news source in the world. The fact that articles are selected… Read more »
Pamela Jones Harbour, a member of the Federal Trade Commission, expressed strong disapproval of the way Google launched its Buzz social networking service, saying that it violated user privacy on a number of levels, according to PC World. The computing news magazine reports that, at an FTC privacy workshop, Jones Harbour said that she was… Read more »
Given the rapid growth in the use of mobile internet devices, localization is set to be the hot new trend in search engine optimization (SEO), according to Michael Boland of Search Engine Watch. Boland cites the ongoing "location war" happening at the South by Southwest conference – in which geo-location services like Foursquare and Gowalla… Read more »
Google’s fast-growing online translation service will now be able to translate text into and out of Maya and Nahuatl, which are Central American languages that pre-date Spanish. According to the Economic Times, "Nahuatl is mostly spoken in southern Mexico and northern Central America, while Maya is spoken across Mexico’s Yucatan Peninsula, Guatemala and Belize." The… Read more »
The developers at popular microblogging service Twitter announced Friday that they are preparing to create a new dimension for search engine optimization (SEO) by ranking the most popular tweets for a given search term. While the new system has not yet been perfected – the announcement emphasized that changes would be coming in fits and… Read more »
While automated processes and research are important parts of search engine optimization (SEO), a basic understanding of SEO processes provides a foundation no amount of technological wizardry can replace, according to Rob Griffin, writing at MediaPost. Griffin writes that "a tool, regardless of automation, can’t tell you how many campaigns to set up. This is… Read more »