Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Experts say that the major search engines frequently change and refine the way they structure search results, causing ongoing challenges for search engine optimization (SEO) professionals. Aaron Wall, writing at SEO Book, says that Google tends not to work well with affiliate-based business models, instead viewing itself as the affiliate. Wall asserts that the company… Read more »
Experts say that a thorough understanding of the process that search engine users utilize to find relevant search results can help search engine optimization (SEO) campaigns enormously. The founder of SEOmoz.org outlines seven distinct steps to a successful SEO campaign in an article on that website. Moving from general to specific and using the case… Read more »
A recent trend toward non-traditional search engines could make for new opportunities in the field of search engine optimization (SEO). Rather than purely automated processes, sites like Aardvark, kgb, and ChaCha rely on either social networking or in-house experts to provide users with fewer, but much more relevant search results than those provided by Google… Read more »
Google, last week, told search engine optimization (SEO) professionals not to blame the company for negative associations with their search terms. Writing on Google’s official blog, webmaster trends analyst Susan Moskwa asserts that the most effective way to tamp down ugly search results is to correct the problem at its source. The first line of… Read more »
Experts say that fully one-third of all internet searches are performed outside of what are commonly referred to as the big five search engines: Google, Yahoo, Bing, AOL and Ask.
Rob Griffin,
While some businesses have already touted the search engine optimization (SEO) benefits of a deal, advertisers seem to be getting behind a Microhoo partnership as the American Association of Advertising Agencies (AAAA) offered its support to a prospective merger between the search arms of Yahoo and Microsoft, saying that the deal would promote stronger competition… Read more »
Search engine Yahoo lost ground to its competitors in the third quarter of 2009 as its revenues dropped 12 percent compared to the third quarter of 2008. The company’s quarterly financial releases indicated that search revenue was down 19 percent compared to a year ago, indicating that valuable clicks may have moved elsewhere. Search engine… Read more »
Studies show that while Google is still the undisputed master of the internet search market, Microsoft’s six-month-old challenger Bing is steadily growing its market share. David Karnstedt, the CEO of internet search advertising firm Efficient Frontier, told the New York Times that even though the initial push in Bing advertising is "in the rear-view mirror,… Read more »
Popular microblogging service Twitter earlier this week announced that it had reached agreements with Microsoft and Google to integrate users’ tweets into search results, creating a dramatically changed environment for search engine optimization (SEO). The battling search giants will both have access to Twitter’s vast store of public data in real time, enabling Google and… Read more »
Search engine optimization (SEO) experts say that successful SEO is not simply loading up a website with popular keywords, but a sophisticated combination of content and detailed analysis to determine the effectiveness of SEO efforts. Mark Jackson, writing for Search Engine Watch, asserts that proper analytics are an absolute requirement for effective search engine optimization… Read more »