Marketing is fun and these 2 guys who have experienced all sides of it in the trenches bring that in each and every podcast. One comes with a data background, while the other focuses more on the creative. Together, they both love Top Gun way too much.

Expect insight and laughter as they take you through marketing industry news and best practices in the most unique way possible. Hosted by Chief Marketing Officer Jeff Baker, whose research has been featured on Moz, and Director of Marketing (Family Reach) Francis Ma, who has more than 10 years of experience working with creatives and clients.

Recent Episodes

June 10, 2021

How to be a gooder brand, ft. Diana Fryc

Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. She shows us all the steps on this episode of Above the Fold.

May 13, 2021

Going meetless in 2021 w/ Josh Little

Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch.

May 7, 2021

At the intersection of health care & marketing w/ Colin Jeffries

On this episode of the Above the Fold podcast, two experts talk about what goes on at the intersection of health care and marketing.

April 27, 2021

Van life: Lawyer turned digital nomad ft. Lisa Jacobs

Lisa Jacobs’ has lived. Listen to the lawyer turned van lifer talk about her travels and how to get more of what you want out of life.

April 20, 2021

Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand

How do consumer packaged goods brands cater to unconscious biases? Above the Fold podcast guest Michael Keplinger tells all.

April 15, 2021

Do You Know the Mushroom Man? (Ft. Jeff Chilton)

If you like mushrooms, you’ll love this episode of the Above the Fold podcast.

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Headliner Videos

Photo Library

The Brafton Team

Jeff Baker


Lauren Fox


Molly Ploe


Courtney Meyer


AJ Muffett


Above the Fold

... and below your expectations.

(A marketing podcast)