Jeff Baker, Author at Brafton
  • X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox.

    Web Analytics Monday: Understanding Conversion Timing

    Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and… Read more »

    Continue reading

    A content marketer’s guide to creating personas

    Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.

    Continue reading

    A positively easy technique for measuring content marketing [success story]

    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:… Read more »

    Continue reading

    Have any marketing questions?

    Ask a Marketer