Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and… Read more »
Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:… Read more »