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    4 inspiring examples of healthcare marketing in 2018

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    Healthcare marketing strategies need to be driven by the needs of consumers. Once you know what your patients want to know and how they’ll look for it, you can create a smart strategy that captures attention and builds trust.

    Push vs pull marketing? More like push and pull marketing

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    Most marketing can be broadly split into two categories: push and pull. Here’s what you need to know about each.

    How content marketing boosts brand differentiation

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    You know your brand, but how well do your customers? Here’s what to know about brand differentiation and how to use content to make your brand stand out from the crowd.

    99 benefits of content marketing (and you need each one)

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    You are oh so smart. And now you have 99 reasons to increase next year’s marketing budget.

    The difference between inbound and outbound marketing (infographic)

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    Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

    The best interactive marketing examples of 2018

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    Every completed call to action deserves an equal reaction. When your customers reach out to your brand, is anyone around to hear them?

    What is an integrated marketing agency?

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    Taking a holistic approach to brand strategy, integrated agencies have the resources and skill to effectively promote your company across all channels.

    5 content tools for the minimalist content marketer

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    If you’re ever stranded on a desert island, these are the content creation tools you want by your side.

    The evolution of content marketing and SEO [infographic]

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    Here’s a little history lesson about the industry we all know and love.