Your content planner isn’t just a calendar – it’s a living asset that helps you align content with the needs of your target personas and your active marketing campaigns. Find out why a content planner is important and which tools we recommend.
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Content marketing requires a certain set of tools. Here are our top picks for supporting your content marketing strategy.
About 4 million blog posts will have gone live by the end of today. Your task? Write something that a prospect will read over the other 3,999,999 posts. Here’s how.
Ever heard the expression “money pit”? It’s usually in reference to purchasing a chronically flawed automobile. Content marketing draws parallels. Very close parallels.
Don’t worry, I’m not going to make a pun about organic food and organic marketing.
Are you struggling to create content for your blog? Or maybe your boss has big ideas but not enough time to write them out? You may want to hire a ghostwriter. Here’s why.
Web content services involve a range of marketing tasks, like content creation, promotion and optimization. Marketers need vendors proficient in all that and more if they hope to get the most out of their lead gen.
They said it couldn’t be done, so we went out and did it. Read them all at once, or consult as needed.
If you want to supercharge your content marketing efforts this year, be sure to take a look at our guide to 2018’s best content software.
CTAs are the backbone of your email marketing campaigns. But are you getting as much out of them as you possibly can? Let’s look at how you can drive higher click-through rates through modern CTA marketing.