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    How to achieve top of mind awareness (TOMA) with content marketing

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    Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.

    5 B2B lead generation tactics that work

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    Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.

    The 5 C’s of marketing, explained

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    The 5 C’s can help you develop an actionable marketing strategy. Follow up on your ABCs by learning more about this situation analysis model.

    The 7 functions of marketing: A field guide

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    Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

    Why marketers need a strong media asset management solution

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    Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.

    15 of the most inspiring digital marketing quotes [Infographic]

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    If your goal is to be a more inspired marketer, then you’ve come to the right place.

    Smarketing: Odious word, essential concept

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    Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.

    Content vs context: If content is king, context is queen in marketing

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    Content marketing is sharing content. Context marketing is ensuring that content is seen by the right person, at the right moment.

    How to get really good at spotting MQLs

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    MQLs are the reason we do this thing called marketing. Here’s how to find them.