Hitting or building the links? Consider how different content types resemble the various clubs that comprise a golf bag, and how marketers can use each for a unique purpose.
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Is your strategy stuck in the past? Here are 5 tactics you can prune for an updated content marketing plan this year.
In the span of a few decades, mobile devices have changed the way we live, learn and make purchases.
The Brafton blog recently turned 9 years old. See how it’s changed and how it’s helped us inform the industry at large.
Content marketing should be multi-faceted. Branded content is one effective tactic to build into a strategy; just ask LEGO, Netflix, GEICO and HubSpot. Here’s a look at what branded content is and a few noteworthy examples.
If you’re serious about your customers, it’s time to take things to the next level with customer relationship marketing.
Marketing may not have come to mind when you watched “Monty Python and the Holy Grail,” “Life of Brian” or “The Meaning of Life,” but these acts are full of lessons we can draw from. Don’t believe us? Read on to see Monty Python-inspired content marketing wisdom.
In need of a little inspiration to jump start your content marketing strategy? Take a page from the big boys and learn from their past successes.
What are your thoughts on marketing doomsdayers? Have we reached a pinnacle or pit of marketing options?
We’ve collected a list of the best books on marketing, so you can stop searching and start learning how to create content that supports your business goals.