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    Sponsored Content: Everything You Need To Know (+ Examples)


    What are the benefits of sponsored content marketing, and how does it work? We’re sharing best practices and examples to inspire your next strategy.

    How To Create a Winning Brand Positioning Statement (Infographic)


    Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.

    Mobile Content Marketing: Everything You Need to Know


    Mobile content marketing is a multichannel marketing strategy optimized technically, conceptually and campaign-wise to engage smartphone users. Here’s what you need to know.

    How To Measure Brand Awareness: 5 Ways That Work


    Can you really grow your business if people don’t know your brand? Learning how to measure brand awareness from several angles can help you determine how to stay top-of-mind.

    The Essential B2B Digital Marketing Guide


    B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.

    Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising


    From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.

    Marketing During A Global Crisis: A 5-Step Guide (Infographic)


    Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job,  because eating and having shelter are good things we all strive […]

    Brand attributes: What they are and how to define yours


    Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

    Mobile advertising: A content marketer’s guide


    Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.