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    5 content marketing tactics to phase out of your strategy this year

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    Is your strategy stuck in the past? Here are 5 tactics you can prune for an updated content marketing plan this year.

    The evolution of handheld technology (and what it means for content marketers) (infographic)

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    In the span of a few decades, mobile devices have changed the way we live, learn and make purchases.

    How our blog evolved from short news articles to a SERP powerhouse

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    The Brafton blog recently turned 9 years old. See how it’s changed and how it’s helped us inform the industry at large.

    Branded content vs content marketing: What’s the difference?

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    Content marketing should be multi-faceted. Branded content is one effective tactic to build into a strategy; just ask LEGO, Netflix, GEICO and HubSpot. Here’s a look at what branded content is and a few noteworthy examples.

    What’s the status of your customer relationship marketing efforts?

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    If you’re serious about your customers, it’s time to take things to the next level with customer relationship marketing.

    4 Monty Python-inspired tips to guide your content marketing strategies

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    Marketing may not have come to mind when you watched “Monty Python and the Holy Grail,” “Life of Brian” or “The Meaning of Life,” but these acts are full of lessons we can draw from. Don’t believe us? Read on to see Monty Python-inspired content marketing wisdom.

    7 compelling content marketing case studies from JetBlue, IBM, Adobe and more

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    In need of a little inspiration to jump start your content marketing strategy? Take a page from the big boys and learn from their past successes.

    Fact or fiction: Content marketing is the only marketing left

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    What are your thoughts on marketing doomsdayers? Have we reached a pinnacle or pit of marketing options?

    20 books every marketer should read in 2019

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    We’ve collected a list of the best books on marketing, so you can stop searching and start learning how to create content that supports your business goals.