5 Trends Shaping the Future of Digital Marketing
What does the future of digital marketing look like? Our guide explores the top trends that are reshaping digital marketing as we know it.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Achieve Top of Mind Awareness (TOMA) With Content Marketing (Infographic)
Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.
It’s Not About the Importance of Marketing – It’s About the Importance of the Right Marketing
Yes, marketing is important. But the right kind of marketing is even more important. Read on to learn why.
Digital Presence: What It Is and How To Expand Yours (Infographic)
A strong digital presence makes your brand visible, accessible and engaging. Learn more about how to build your company’s digital presence.
What Does a Content Marketing Strategist Do?
A content marketing strategist plays a crucial role in developing, communicating and executing a digital strategy. Learn more about this important position.
How To Conduct a Content Marketing Audit (Infographic + Downloadable Template)
In this guide, I’ll walk through exactly how you should approach and carry out your content marketing audit from start to finish … and for maximum results.
HR Industry Content Marketing Benchmark Report for 2022
“How do we measure up to our competitors?” We’ve been asked that question hundreds, if not thousands of times. And more often than not, our answers are anecdotal and unscientific. And to be fair, that’s not really our fault; there’s no standard reporting on this kind of stuff! Especially at an industry level. There’s no… Read more »
Basic Marketing Fundamentals: The 7 Ps of Marketing (Infographic)
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.
A Modern Guide to Marketing Information Management
What is marketing information management, and how can you construct a system to best manage all of your digital assets? Learn how in this guide.
The Difference Between PR and Marketing & Why It Matters
What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.