Content Marketing

Your brand is a story, and lead generation identifies the main characters. Here are our best tips for finding the right people with the right content.

Customer referral programs are a widely used marketing strategy for a lot of businesses — and for good reason. But what exactly are these initiatives?

Marketing strategy vs. marketing plan: Do you know the difference? You ought to! Read this helpful article for a breakdown on what separates the two and how each works with the other.

Wondering how to get your blog noticed? Rev up your search, social, email and link building campaigns to increase blog traffic.

Knowing why you’re writing stellar content guides every aim at your business goals. Here, we read between the lines for five kinds of marketing content.

Make your Black Friday campaign one for the ages this holiday season. Consider these Black Friday marketing ideas for some seasonal inspiration.

More clicks, business and good words spread about your brand? A referral program can supercharge your marketing strategy.

As you’ve probably realized by now, marketing experts like you and me can do just about anything — like seeing the future.  What’s that? You were sick on the day everyone else had prophecy lessons? Not to worry — I’m here to be your guide. I’ve even got an extra crystal ball you can use…. Read more »

Cause marketing often refers to marketing activities undertaken by a business for the purpose of promoting a good cause instead of simply soliciting purchases.

If your goal is to be a more inspired marketer, then you’ve come to the right place.