Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Read more »
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Read more »
While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their search for a law firm online. Despite this, the number of attorneys who report they have a website dropped from 94% in 2022 to 87%… Read more »
Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.
Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for fashion brands, realtors and musicians, but here we are. With the introduction of the Vision Pro, yet another tech giant… Read more »
Imagine the internet as a bustling city, vibrant and brimming with information and personal opinions. Now, think of the Americans with Disabilities Act (ADA) as the civic engineer who ensures everyone, regardless of their abilities, can navigate this digital metropolis. Initially focused on making physical spaces more accessible, the ADA has expanded the scope of… Read more »
Content marketing is a proven powerhouse strategy that works wonders across all sorts of industries, from tech startups to health care giants. But in the manufacturing world, it’s a different beast altogether. This blog is your practical guide to mastering your branding in the unique and challenging field of manufacturing. We’re here to help you… Read more »
The end of another year means it’s time for every SEO to stare into their crystal ball and make bold predictions of what the year ahead will hold for marketers like you and me. Normally, I don’t give too much weight to these predictions — what’s important is what we know now, not what we… Read more »
Here’s how you can build the ultimate B2B marketing tech stack to save time and boost performance — all while attracting and retaining new customers.
Are you navigating content marketing in the B2B SaaS market and wondering how to stand out? You’re not alone. In this article, we’ll guide you through practical steps to craft a content marketing strategy that captures attention and drives tangible growth for your business. Let’s transform your content creation and promotion from good to excellent…. Read more »