Content Creation

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Content Creation Dominick Sorrentino

How to Create Sales Collateral That Boosts Buyer Confidence

I’d bet the farm that brands have asked you to say nice things about them before. And I’d bet that, on most of those occasions, you didn’t. Now the shoe is on the other foot: Your boss has asked you to go out and collect case studies, testimonials and other forms of “social proof.” It… Read more »

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