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    The ultimate guide to relevant content marketing in 2019

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    Is your brand relevant? The key to success is a relevant content marketing strategy that not only gets Google’s attention but also genuinely speaks your audience’s language.

    White paper vs. eBook: What’s the difference?

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    White papers and eBooks are valuable assets to educate audiences. But which best aligns with the goals of your marketing strategy?

    Who is writing my content? Facts and myths about outsourcing content creation

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    Let’s get to the bottom of what it really means to outsource content creation.

    The content creation tools we live and die by

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    Here’s a big ol’ list of content creation tools, including a nod to the ones that we at Brafton use on a daily basis to provide our clients with superior content.

    How to quickly and easily create engaging content

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    Unfortunately, as more and more companies create content it becomes harder to stand out. That’s where engaging content comes in.

    How it’s made: A look inside the pages of an eBook

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    From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world.

    The top 7 productivity blogs for content marketers

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    It can be hard to gin up motivation. But content marketers can find a spark in any of these seven productivity blogs that can provide readers with invaluable advice for excelling in the office and in life.

    The mostly serious guide to 21 digital marketing buzzwords

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    When the bots overtake us, will they create buzzwords better than we could have ever imagined?

    How to use advocacy marketing

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    Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.