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    10 steps to optimize your content creation process in 2019 (infographic)

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    Need a guide for revamping your entire content creation process? Follow our step-by-step suggestions, plus some effective tools to guide the strategy.

    How to write a testimonial + some of our favorite examples

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    Testimonials can be a valuable asset to your brand’s ability to retain clients and generate new leads. Here’s how you can craft a successful testimonial, plus some killer examples and why they work so well.

    The ultimate guide to relevant content marketing in 2019

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    Is your brand relevant? The key to success is a relevant content marketing strategy that not only gets Google’s attention but also genuinely speaks your audience’s language.

    White paper vs. eBook: What’s the difference?

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    White papers and eBooks are valuable assets to educate audiences. But which best aligns with the goals of your marketing strategy?

    Who is writing my content? Facts and myths about outsourcing content creation

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    Let’s get to the bottom of what it really means to outsource content creation.

    4 brand tone of voice examples to use when building your own

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    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

    The content creation tools we live and die by

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    Here’s a big ol’ list of content creation tools, including a nod to the ones that we at Brafton use on a daily basis to provide our clients with superior content.

    How to quickly and easily create engaging content

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    Unfortunately, as more and more companies create content it becomes harder to stand out. That’s where engaging content comes in.

    How it’s made: A look inside the pages of an eBook

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    From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world.