Content Creation

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Creation Dominick Sorrentino

How to Create Sales Collateral That Boosts Buyer Confidence

I’d bet the farm that brands have asked you to say nice things about them before. And I’d bet that, on most of those occasions, you didn’t. Now the shoe is on the other foot: Your boss has asked you to go out and collect case studies, testimonials and other forms of “social proof.” It… Read more »

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Content Creation Dan Haverty

How Long Should a Blog Post Be

There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.

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