Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide clear and detailed instructions to guide your content creation process. However, the purpose of a brief is not just to articulate your blog post’s theme… Read more »
Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you need just one old adage: “You never get a second chance to make a first impression.” A cliché? Maybe. But it’s also a solid way… Read more »
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable fondness and a little bit of pride. After all, that website was your baby. You found examples and inspiration, followed all the best practices, considered… Read more »
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”
Writing an eBook is a great way to kick-start your lead generation campaign. Here’s how to begin.
When the bots overtake us, will they create better marketing buzzwords than we could have imagined?
Microcontent is written copy, imagery and/or video content that can be consumed in 10-30 seconds or less.
Unlock the power of content ideation for successful content marketing. Learn how to find, organize and use ideas to build a strong content strategy.
Read our comprehensive list of visual, written and audio content marketing assets to mix up your strategy and drive results.
Learn more about how to write like a journalist and why journalism skills are essential to content marketing.