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    Everything you need to know about earned media (infographic)


    Earned media is about identifying your influencers and converting them into brand advocates.

    Gated content: Everything you need to know


    Gated content: Some love it, some hate it, but it really does work.

    How to create a content inventory


    A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.

    A content marketer’s guide to distributed content


    The vast majority of content published on the web sees close to zero engagement. Here are the best tips and tricks for distributing your content effectively.

    10 best WordPress plugins for blogs


    WordPress may have more than 55,000 plugins, but at the end of the day, these 10 will probably do the trick for your business’s blog.

    5 keys to B2B Instagram marketing success


    Here are five tips you can implement right away to take your Instagram game to the next level.

    Content management software: What is it and why should you care?


    Don’t overlook the importance of that other CMS – content management software – and its impact on your content marketing efforts.

    A marketer’s guide to the best content management systems (infographic)


    The wrong CMS could severely impede your content marketing strategies, so do your homework before deciding which system will work best for your business goals.

    How to optimize your social media channels (plus best practices you can actually use)


    How do you get the most out of your Instagram account? How do you convert LinkedIn followers into customers? You’re not on MySpace still, are you?