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    How to calculate the cost of email marketing

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    Email marketing is one of the most popular drivers of customer loyalty.

    How ‘not’ to write your emails during a global crisis

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    Wondering how you can keep your conversation relevant while not sounding like an opportunist? Take a look at these handy tips.

    The basics of email list management

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    Thorough email list management is a prerequisite to creating and sending targeted, compelling emails that engage users and benefit your brand.

    Is email marketing dead?

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    Despite claims about its imminent demise, email marketing is alive and well.

    10 funny email sign-offs that are better than “best”

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    A boring email sign-off is a wasted opportunity to make a connection.

    7 blueprints for email copywriting that works + examples

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    Supercharge your email marketing campaigns with these email copywriting tips.

    Key tools that help manage your email marketing campaigns

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    Keeping multiple email campaigns organized, optimized and

    What’s the best way to end an email? Here’s our 6 best sign-offs

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    Struggling to find a proper close to your email? We’ve got ideas for all sorts of professional and personal communications.

    7 email marketing blogs to subscribe to right now

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    We’re going over our favorite email marketing blogs, including a few hand-picked articles to get your reading list started.