Survey suggests ‘Search, plus Your World’ won’t drive Google+ growth
A report from Ask Your Target Market found that 39 percent of survey respondents like Search, plus Your World, but 45 percent said they are not fans of the move.
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Android’s Ice Cream Sandwich update followed by improved, simpler search app
Google recently released a new search app for Android aimed at making mobile search faster and more intuitive.
Report: Social media marketing to mobile audiences expands reach
While desktop or laptop computer use dominates social media access, marketers must consider that mobile social use has increased and will continue to do so.
Study: Social sharing boosts email marketing engagement 115 percent
A report from GetReponse found that the use of social sharing buttons increases CTRs.
Report: Profitable marketing campaigns must evolve as tech-savvy Millennials come of age
A report from Big Red Rooster found that the Millennial generation has an affinity for diverse web platforms, and marketers hoping to turn twenty-somethings into customers must adapt their campaigns accordingly.
Google gains search market share in December
A report from comScore showed that Google has regained some of the market share it lost in the early part of 2011, ending the year with 65.9 percent of search queries.
89 percent of nonprofits use Facebook for social media marketing
A study shows that 89 percent of nonprofit organizations are using Facebook marketing.
Digital content demand rising as more Americans use mobile devices
Content marketing plans should move full steam ahead as a report from Deloitte highlighted the growth of digital content consumption in the United States, with an increasing amount of Americans accessing content from multiple devices.
Google launches ‘Search, plus Your World’ to further personalize SERPs
Google announced three adjustments that further intertwine Google+ with SERPs, and search marketers can’t ignore the social SEO implications of the new “Search, plus Your World” format.
Survey says Twitter users want brand personality in social content
A survey from Ask Your Target Market suggests that Twitter followers want social content marketing to reflect businesses’ personalities.