Study: Leveraging consumer data is the next step in email marketing
Businesses are satisfied with their email marketing campaigns, but Emailvision found that marketers believe they could make better use of customer data.
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Content aggregator Reddit doubled its reach in 2011
Reddit’s traffic doubled in 2011, as the content aggregtor now sees more than 2 million page viewsper month. This suggests the site offers content marketers significant reach.
Social content efforts must fight rising Twitter and Facebook spam
A report from the Wall Street Journal suggests that social spam is becoming a threat to marketing efforts on the channel; businesses must invest in quality social content to avoid being marked as spam by users.
Businesses need to simplify social media marketing
A report from the Altimeter Group found that businesses are struggling to streamline and formalize their use of social media marketing.
Half of consumers rule out brands that fail to respond via social media marketing
A report from Conversocial found that social media marketing campaigns should focus on responding to user feedback to improve purchase intent and overall satisfaction.
Santorum ‘Google problem’ highlights need to develop brand
Republican presidential candidate Rick Santorum’s problems on Google further illustrate the significance of SEO and a strong web presence for brand management.
Study: Longtail keywords boost SEO and draw convertible traffic
Longtail keywords can deliver traffic that is more than twice as likely to convert compared to traffic from head terms.
Consumer electronics companies spent 28 percent more on PPC in Q4 2011
Covario reported that consumer electronics companies were aggressive in PPC spending in 2011.
Local businesses’ social media marketing budgets to hit $8 billion in 2016
A study shows that local businesses are becoming more aggressive with social media marketing as it allows them to target desktop and, increasingly, nearby mobile users.
Will Yahoo’s new CEO move the company toward ecommerce?
The appointment of PayPal’s Scott Thompson as the new Yahoo CEO could mean a major change in direction for Yahoo.