Mobile search rose in final months of 2011
Mobile web access and social media use grew in the late stages of 2011, according to comScore. This suggests mobile optimization of search and social campaigns can help businesses reach audiences in 2012.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google penalizes itself in search after Chrome marketing gaffe: Reminder that organic link building a must
Google has punished itself for 60 days by lowering the PageRank of Google Chrome’s homepage and lowering it in search results after a marketing mistake resulted in paid links.
Social media marketing can drive customer service for banks
A report from Attensity found that customer service is one area businesses can improve with social media marketing campaigns.
Study: Social media marketing boosts purchase intent by 30 percent
A report from BzzAgent found that businesses using social media marketing have extended influence over their fans and followers.
Ecommerce sales grow 15 percent as digital content subscriptions rise
A report from comScore found that holiday ecommerce sales rose 15 percent in 2011, with digital content subscriptions contributing greatly.
Google+ traffic hit record high in December
A report from Experian Hitwise found that Google+ saw a 55 percent increase in traffic in December over November, with more than 49 million people visiting the website.
Video content boosts Facebook marketing efforts
A report from Wisita found that Facebook users are more likely to watch shared video content than Twitter users.
Google’s Larry Page named CEO of the year
Investor’s Business Daily named Larry Page its CEO of the Year for growth in Google’s services, with special mention of his work in the social realm. Marketers may find Google+ is gaining worth as a social media marketing platform as more consumers are using the network.
Ecommerce attracting busy, cost-conscious moms
Mothers are doing more online shopping and spending more time on the web. Marketers should plan 2012 campaigns accordingly.
Study: Social media marketing in 2012 requires better integration
As social media marketing becomes more popular and effective, businesses are working more aggressively to integrate the channel throughout their operation.