Brand pages making social media marketing more effective on Twitter
Twitter’s new brand pages have forced some to adjust their social media marketing strategies.
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Keyword strategy key as SEO becomes more popular in legal community
Law firms can succeed with SEO by including geographic terms in their keyword strategy and focusing on the development of trust with their readers.
Blekko gets new look, improved search capability for New Year
Blekko has added more than 500 new categories and major interface upgrades to make its search engine more appealing as the startup gains more popularity.
Banks struggling with web marketing
The banking industry is expected to become more competitive with content marketing and social media marketing in 2012.
Facebook No. 1 search term for sixth straight year
Facebook was the No. 1 website in the world for the sixth consecutive year, according to Experian Hitwise.
Study: Marketers will add manpower in 2012, 45 percent struggle to find creative talent
Marketing professionals may find more work opportunities next year as a report from the Creative Group found that 18 percent of marketing and advertising executives are planning to add staff in the first quarter of 2012.
Social media marketing alert: Content drives Facebook Likes
A report from the CMO Council and Lithium found that 57 percent of marketers using social believe a Likes stem from strong, engaging content marketing.
Study: B2B social media marketing boosts brand awareness
Social media marketing has become an effective tool for improving B2B brand awareness, and companies are relying on more platforms to spread their messages and content.
YouTube tops 1 trillion views in 2011, ‘how-to’ video content proves popular
YouTube topped the 1 trillion view mark in 2011 and Rebecca Black’s “Friday” was the most popular video outside of those from major music labels this year, YouTube announced in a blog post.
Study: Social media marketing fuels content sharing
Social sharing is an increasingly popular method of content distribution for organizations using corporate blogs.