More than 183 million web users in U.S. watched video in November
Market research firm comScore found that video content is an increasingly popular platform as more than 183 million web users accessed videos on the web last month.
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Marketers want more SEO and social metrics in 2012
A report from Ifbyphone said that businesses are using social media marketing and SEO frequently, but struggle to measure their effectiveness.
New LinkedIn polls boost B2B social media marketing engagement
A report from LinkedIn detailed a new feature that will allow marketing group administrators to conduct polls of the groups membership and aggregate the data automatically.
Marketers look to integrate social with email marketing in 2012
A report from StrongMail and Zoomerang found that 68 percent of businesses using email marketing plan integrate it with their social campaigns for 2012.
More marketers adopting brand journalism to ‘educate customers’
A report from the Custom Content Council and ContentWise found that business using content marketing primarily do so to provide customers with more information and reach new prospects.
New Google search feature encourages site blocks after bounces, necessitates top quality content
Google has added a feature that will allow users to instantly block websites they bounce off.
Google+ Pages now open to multiple administrators
Three new adjustments to Google+ Pages were announced recently to simplify social media marketing, including the ability to set as many as 50 people as administrators to a business’ account.
Googlebot-Mobile raises the stakes for mobile search and content marketing
Google software engineer Yoshikyo Kato reported on the company’s blog that Google has adjusted its algorithm to make mobile search more effective in terms of providing on-the-go users with content.
Search marketing alert: Bing, Yahoo now even, Google remains clear leader
ComScore’s monthly search rankings show Google has maintained a consistent dominance over Yahoo and Bing, which are becoming increasingly competitive for the second and third spots.
Social marketing alert: Facebook Timeline now fully rolled out
Facebook has officially made Timeline available to all users. Even though not every Facebook profile has shifted to the new format yet, marketers should prepare.