Cutts: Quality websites’ ‘trust’ key to SEO
Google’s Matt Cutts recently said that “trust” is not a ranking signal in and of itself, but deals with the overall quality of a website and its value to searchers.
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Social media marketing popular, marketers want metrics to show ROI
A report from the Lenksold group found that the increased use of social media marketing has led to a greater demand for reliable analytical data to measure the channel’s real value.
Study: Social media likely to continue its impact on SEO
A report from Optify found that social media activity will likely have a greater impact on SERPs in 2012.
Search marketing boosting sales in-store and online
A report from RevTrax found that paid search campaigns benefit both ecommerce and in-store sales.
Report: Facebook boosts social media marketing referrals and conversions
A report from AllFacebook.com focused on how social media marketing with Facebook dramatically increased one company’s conversion rate.
An inside look at Twitters’ new profile presentation and interface for marketers
A series of new additions to Twitter profiles are expected to make the website easier to use, and they may boost brand discovery for social media marketers.
Twitter bolsters social marketing with branded pages, new buttons
Twitter announced a series of additions and adjustments to its website on Thursday that will likely boost brand and consumer engagement.
Google Analytics moves toward off-site social engagement metrics
A blog post by Google Analytics urges major social media platforms to partner with them to help provide more off-site engagement insights to companies using social media marketing.
Ecommerce spending approaching $20 billion during holiday shopping season
A report from comScore found that holiday shopping spending is approaching $20 billion and this should continue.
Marketers name SEO most important channel
A report from MerchantCircle and Reply.com found that marketers consider SEO the one channel their business could not do without.