Even with social media marketing use growing, implementations just beginning
A report from InSite Consulting found that 12 percent of businesses have fully integrated social media, with countless others beginning the process.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social media marketing becoming more mainstream, some still struggling
A report from Brian Solis’ Pivot Conference found that social media marketing is moving toward complete ubiquity.
Informational content critical as businesses focus on value
A report from Alinean found that content can be an effective method of informing potential prospects of a business’ value.
Search marketing alert: 71 percent of business purchase decisions start with search
A report from the DAC Group found that businesses are increasingly beginning their purchase decision research on search engines.
Google remains the dominant force in internet marketing
A report from Zenith Optimedia found that 44 percent of online advertising is spent on Google.
StumbleUpon makes it easier to discover, share content with relaunch
StumbleUpon said on Tuesday that its new relaunch will make it easier to discover and share content.
Facebook seen as ‘very beneficial’ by nearly half of small businesses
A report from Ad-ology Research found that Facebook is considered “very beneficial” by more than 45 percent of companies using the social network.
Yahoo adds social sharing, scrolling features to Image Search
Yahoo announced on Monday new Image Search features that will allow users to browse and share photos more effectively.
Google+ Pages appearing on SERPs: Social marketers gain SEO benefits for brand searches
Google+ Pages are now included on SERPs when a query is conducted for a company name, an addition that could help drive traffic to the social network and help companies dominate results for branded searches.
Adoption of content marketing set to spike in 2012
B2B marketers will increase their investment in content marketing in 2012, as the channel represents opportunity to boost brand visibility and niche leadership.