Google adds Author analytics to Webmaster Tools
A report from Google’s Webmaster Central Blog detailed a new Author Stats feature, which webmasters can use to inform decisions on which content writers drive marketing results.
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Sharing content on the web key to expanding visibility
A study suggests content marketing campaigns that create engaging cross-channel experiences draw prospects to websites.
More than half of consumers turn to search for information on local businesses
A report from Pew Internet Research found that more than half of online consumers use the web to look for information on local businesses, starting with search engines.
Green Monday the latest record online shopping day in the holiday season
ChannelAdvisor reported that Green Monday sales rose 19 percent in 2011 compared to the same day last year.
Engaging content key to converting prospects on the web
A report from Forrester Consulting and Autodesk found that video content paired with social media marketing and other web channels can be especially valuable for businesses pushing their campaigns.
Social media marketing becoming more common in law firms
A report from Lexis Nexis found that social media marketing is becoming increasingly common among law firms.
Marketing alert: Web content consumption continues massive growth across platforms
A report from eMarketer found that web and mobile content consumption is growing, but businesses are still dedicating too much of their marketing budgets to print media.
Social media marketing alert: Facebook most popular Android app
Nielsen reported that Facebook is the most popular mobile application for owners of Android-powered handsets.
Consumers, B2B buyers respond to positive social engagement
A report from the CMO Council found that social media marketing campaigns must provide true value to fans and followers in order to produce results, and value can be delivered through various forms of content marketing.
Images can help content marketing, SEO campaigns
PR Newswire reported that relevant images can help businesses enhance SEO and content marketing initiatives.