Seven tips for better social marketing engagement: SMX insight
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.
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Measuring success still difficult for businesses with web marketing
Businesses struggling to demonstrate ROI often shy from multi-channel marketing despite its proven success.
Web retailers report $6 billion in sales for Cyber Week
Market research firm comScore reported on Monday that Cyber Week earned web retailers more than $6 billion in sales.
Google expands Flights search: Travel marketers must up the ante with SEO
Google has made improvements to its Flights search feature and SEO marketers should monitor this update as it could mean their organic listings are pushed down in SERPs.
IAB, PWC: Q3 web marketing revenue up 22 percent year over year
A report from the Internet Advertising Bureau and PricewaterhouseCoopers shows that revenue driven from web marketing campaigns increased 22 percent in Q3 2011 compared to 2010.
Improved site indexing, original content detection part of Google algorithm improvements
Google says that it has made a series of adjustments to its search algorithm, including the ability to decipher original content more successfully.
New Google Chrome extension could boost Google+ use
Google Chrome now features an extension that will allow Goolge+ users to see their followers available for Hangouts.
Content marketing a top priority for technology companies
Technology companies will be more aggressive with their use of content marketing in 2012, a report from IDG found.
Twitter, LinkedIn popular among B2B marketers
A report from Pardot found that 91 percent of B2B companies are using Twitter, while LinkedIn has been more effective in terms of lead generation.
Bing crushes Black Friday, Cyber Monday deals websites
Bing opted to punish Cyber Monday deals websites on Monday, as the sites, while popular, are very thin on content.