Social media marketing with Twitter leads to more sales
Sixty percent of Twitter users following a brand are likely to recommend the company to a friend, Chadwick Martin Bailey and Constant Contact suggested in a recent release.
News
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Social media marketing key component of new Toyota Camry campaign
Toyota recently announced the Camry Effect, a social media marketing campaign aimed at evoking an emotional connection between Camry owners and the company.
Mobile marketing alert: iPhone 4S sales top 4 million in first weekend
Apple’s iPhone 4S topped 4 million in sales in its first weekend of availability, making it the most successful iPhone release thus far.
Social content alert: StumbleUpon hits 20 million users
StumbleUpon recently reported that it has surpassed 20 million users since launching in 2002.
Social media content boosting consumer confidence
A study from BlogHer found that women who use social media content to research a car purchase were more excited and confident about their decisions.
Study: Search trends invigorate content marketing
Integrating popular search terms and trending topics can be a strong compliment to a successful content marketing campaign.
Facebook unveils iPad app, social media marketing reach expands
Facebook announced the availability of its iPad application last week after making users wait for some time.
Bing exec: Focusing on mobile, local SEO key to success
In an interview with Search Engine Land, a Bing executive said that businesses must optimize their website and SEO strategies for mobile users.
NRF: Online Halloween spending can drive SEO campaigns
Halloween has become one of the hottest search trends in recent weeks, and the National Retail Foundation reports adults are increasingly spending online for this costume-filled holiday.
Tablet users view more news content
Almost 80 percent of tablet owners report that they consume more online news content due to their ownership of the mobile device.