Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google may account for the broad majority of the search market, but Bing has always had social data on its side thanks to Microsoft’s alliance with Facebook, which lets marketers get Like data displayed alongside search engine results. But could a lawsuit between the social giant and Microsoft put an end to Bing’s social search edge?
Microsoft announced today that it is launching deals for desktop and mobile searchers, and marketers may take this is as their cue to start offering local promotions to catch clicks from the growing number of Bing users.
The latest comScore 2010 Digital Year in Review report indicates that Facebook grew 38 percent last year, whereas Twitter saw 18 percent annual growth. But can the microblogging site’s growth outpace the social giant this year?
Google officials have told Search Engine Land that the company is not making any major algorithmic adjustments, as it believes its current algorithm is doing a fine job of rewarding high-quality sites.
This morning, Apple released its iPad 2, and online searches reveal that Americans are captivated by the new gadget. Brafton has reported that mobile internet usage is on the rise, and the launch of the iPad 2 may remind marketers to prepare content for tablets this year.
Last week, Brafton reported that Google had updated its algorithm to reward sites for quality content. Some searchers are indicating they are pleased with the revised results, and Google executives say they will be tweaking the algorithm to ensure that specialty sites offering good content aren’t penalized.
Since Yahoo and Microsoft joined forces, its advertisers have seen more relevant traffic, as indicated by 12 percent growth in conversion.
A report in The Wall Street Journal indicates that the microblogging site wants small business marketers to put Tweets to work for their companies.
Less than one week after Google’s algorithmic update, some sites’ rankings have shifted as a result of the change, and marketers may want to reinvigorate their site content accordingly.
According to Schmidt, display ads could soon become a $200 billion market and mobile searches are on the rise.