Google ‘Circles’ around rumors of a new social search product
At South by Southwest last weekend, some expected Google to make a big announcement about a much-awaited social product.
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Google search share drops while Yahoo/Bing increases. Problem?
Although it is still far and away the most widely used search engine in the U.S., recent statistics have shown Google’s market share is dropping, which has some online marketers wondering what happened to the Goliath of search.
Microsoft touts Bing/Yahoo growth. Time for marketers to take another look?
For years many wondered why Microsoft appeared to ignore the world of search while Google ran roughshod over the industry. But the company has embraced search in recent years – a move that CEO Steve Ballmer says is panning out, which is good news for online marketers looking to use search engines other than Google.
Report shows some have not learned from the JCPenney debacle
Retailer JCPenney saw its results in Google fall last month after it was established that the company was using paid links to improve search results for a number of key terms. Now, a new report shows that many other sites are continuing to use this strategy, even if some of them are unaware.
iPad 2 Available Friday, Mobile Marketers Take Note
The next generation of Apple’s iPad has arrived. Marketers must take optimizing their content seriously for multiple screens and consider new markets such as mobile gaming.
Google Updates Chrome: Faster, Smarter, Better Sync
Google released version 10 of its popular Chrome browser to all platforms today, carrying with it several new and updated features.
Cutts: Sites to become more nuanced when it comes to link building
Many online marketers know that one of the keys to search engine optimization success is link building. Some believe using nofollow links is their best option, a topic Google’s Matt Cutts brought up in his latest YouTube video on the GoogleWebmasterHelp channel.
More Americans going online for insurance quotes, but are marketers ready?
The automotive culture in the United States has made auto insurance a necessary part of American life for many. Now, it seems that more people are turning to the internet to look for discounted rates, something online marketers may want to consider when looking for a captive audience.
Is increased teen internet usage an opportunity for marketers?
Young people are typically on the leading edge of technology, and a new report from eMarketer finds that it’s no different when it comes to using the internet, something marketers who sell to teens should consider.
Findings show Bing overtaking Yahoo in global search
For the first time since its release in 2009, Bing has taken over second place in worldwide searches to begin 2011, and extended its the lead over and Yahoo in February. That's the assessment of StatCounter Global Stats, the research arm of web analytics company StatCounter. According to the company, Bing handled 4.37 percent of… Read more »