Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Topsy, the company that offers real-time search for the social web, has announced that it will now offer video search options that allow users to find the hottest clips on Twitter. Brafton has long reported about the rise of video marketing, and brands might consider that tools such as Topsy’s video search necessitate video SEO.
A new survey shows that the internet has surpassed newspapers for the first time as Americans’ preferred news source. Content marketers interested in producing frequently updated, industry-specific content should take note.
At the South by Southwest conference in Austin, Google’s Marissa Mayer confirmed that the company is investing in mobile and local products this year, though she suggested marketers will soon be able to narrow their focus as Google streamlines its efforts in this realm.
Blekko has taken another step in its battle against low-quality sites with its recent announcement of new AdSpam technology.
Upcoming Google Blogger changes may be an indication that Google understands users want to not only express themselves, but also promote their content – and their personal brands – via Blogger. Marketers should similarly promote their brands with blogs.
Today, Twitter released some numbers indicating that the microblogging site is growing at a “record pace.” For internet marketers, this indicates that high-quality tweets stand to engage a rapidly growing online audience. The numbers translate into an impressive argument for Twitter marketing. Here’s a breakdown of some of the details about the site’s global rise:… Read more »
At last week’s SMX West conference, Google insiders and search experts shared insight on link building and ranking.
ComScore’s latest search rankings indicate that search marketers should still focus on Google.
Foursquare has announced that it is offering a whole new analytics dashboard to internet marketers.
Facebook has announced there will be updates to its program in the "coming weeks," giving brands the chance to have their deals promoted and more easily shared among users.