Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The mobile/local marketplace may get a big lift thanks to a partnership between Apple and search giant Google. Today, Google announced that it is offering an iPhone app for Google Places with Hotpot. Brafton has reported that Google Hotpot is a location-based service that makes recommendations according to consumers' locations and social data. Google executive… Read more »
Brafton recently reported that Twitter users are sharing more about themselves via the microblog, including local information. While local targeting on the social site may benefit brands, one expert at Affiliate Summit West suggests an alternate method of making consumers feel that a brand is close by – "Twitter parties." Wade Sisson, director of marketing… Read more »
Brafton has reported that video marketing is becoming a necessity, and this is confirmed by the latest comScore data indicating online viewers watched nearly 2 billion videos on Google sites alone in November 2010. Marketers hoping to get the most out of these platforms might heed the advice of experts at Affiliate Summit West, who… Read more »
Myspace had some mixed news to report this week. The social site made major layoffs, but it simultaneously reported that its new entertainment offers have brought new users. Could the long-struggling social site have found a niche that will offer certain brands access to a valuable online audience? The company is laying off nearly half… Read more »
Brafton reported that foursquare recently launched new photo-sharing and comment updates that may help companies generate brand awareness on the site, but foursquare officials never articulated how these features would benefit business partners. Now, the geosocial site is offering brands interested in building a foursquare presence more information about how to get the most out… Read more »
Brafton has reported that it will be essential to seed social sites with quality content in 2011, and the buzz at Affiliate Summit West confirms that social content is key to branding. In Tuesday’s keynote speech, Brian Solis discussed the concept of the "Egosystem" developing around social media and shared stats that demonstrate the need… Read more »
At the end of 2010, Brafton reported that Apple had ramped up its iPhone production and the iPhone could be key to mobile marketing. Many speculated that this increase in iPhone units was linked to an Apple/ Verizon partnership, and today that was proven true when it was announced that the iPhone will be available… Read more »
Since ad:tech New York 2010, Brafton has reported that experts anticipate local search will become increasingly mainstream. At Affiliate Summit West 2011, discussions are also revolving around thinking local with paid search and SEO, and marketers might not be able to ignore some of the reported ROIs. Bruce Clay (founder of his self-named internet marketing… Read more »
Brafton has reported that Americans turn to blogs to keep up with the latest news, and a report from Blog2Print indicates that engaging content should be corporate bloggers' top priority in 2011. The report, relayed by eMarketer, reveals that nearly half (46 percent) of CMOs at Fortune 1,000 companies attribute engaging content that generates comments… Read more »
The buzz at Affiliate Summit West indicates that local marketing will be key to catching clicks in 2011. Amidst discussions of strategies to maximize local traffic, LuckyLocal.com introduced a local shopping application that speaks to the rising market for neighborhood ecommerce. The technology, called CommissionLocal.com, gives consumers access to product info, price comparisons and real-time… Read more »