Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Merchants who hope to boost their ecommerce from Google product pages might be happy to learn that the search giant is now focusing on offering more relevant information to shopping searchers. The company announced via the Google Merchant blog that it will partner with data service Edgenet, as well as suppliers and manufacturers, to offer… Read more »
Brafton has reported that the year is off to a strong start for Facebook, with the social site garnering $450 million in funding from Goldman Sachs. Now, experts at Affiliate Summit West 2011 indicate this will also be a good year for brands that add social plugins to their websites. Kevin Keranen, founder of Demand… Read more »
The buzz at Affiliate Summit West seems to support Brafton's earlier reports that content marketing will be key to catching clicks in 2011. In a session themed around dominating niche markets with blogger outreach, experts highlight the value of unique and targeted content in catching traffic. The first and foremost step in blogger outreach (and… Read more »
Some marketers are already hailing 2011 as the year of Facebook, but it might be wise to keep an eye on a social service site founded by former Facebook exec, Adam D'Angelo. The question-and-answer site Quora is experiencing a surge in membership and generating ample online buzz. Quora engineer Albert Sheu made a post on… Read more »
Marketers might be cautious about investing in foursquare in light of Forrester reports released last year that suggest the location-based app market is still growing. Now, it seems foursquare may be just as cautious about letting brands enter its geosocial space. The About Foursquare blog reports that users with thousands of friends are being denied… Read more »
Brafton has reported that display ad impressions grew in 2010, and new display units – such as Yahoo's 'Dapper' ads and AOL's Project Devil displays – allow marketers to target audiences with relevant content. It seems internet marketing budgets are shifting accordingly toward display as we enter the new year. A report from Kantar Media… Read more »
With social search influencing where consumers click, it seems to follow that social data on websites could impact what they buy. EMarketer reports that "social sign-ons" on websites may prove to be the next phase of social ecommerce. Social sign-ons allow users to sign into Facebook accounts instead of registering with a business site. They… Read more »
Multiple reports indicate that 2011 will be the year of Facebook, but it seems StumbleUpon is a social referral tool marketers won't want to ignore. Data from StatCounter indicates that StumbleUpon generates the most social media referrals on the web. As we enter 2011, StumbleUpon represents nearly half (43 percent) of social media referrals online…. Read more »
Mobile marketing, which brings search to on-the-go consumers, has seen rising adoption in the past year. Could automotive search also become a trend of 2011? At the Consumer Electronics Show, Toyota announced that Bing search is now available in the new Toyota Entune multimedia system. Entune is a combination of automobile hardware and mobile applications,… Read more »
Content marketing is poised for rapid expansion in 2011, and marketers might be interested to learn that news content seems to hold online consumers' interest. A new report from the Pew Research Center for the People & the Press indicates that the internet is gaining ground on television as Americans' preferred news source. According to… Read more »