Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton has reported that social content marketing is a must this year, and brands looking to build a Twitter following may want to mention their locations in their Tweets. Data from Sysmos indicates that Twitter users are getting more neighborhood-conscious. According to the company’s Update on the State of the TwitterSphere blog entry, Twitter users… Read more »
Back in September, Brafton reported that Yahoo encouraged marketers to begin transitioning their search marketing accounts to the Microsoft adCenter. Now, Yahoo has announced immediate migration is necessary for brands that have not yet moved their accounts to Microsoft. Bing has been powering Yahoo organic and paid searches for months, and marketers were told they… Read more »
According to J.P. Morgan's Nothing But Net: 2011 Investment Guide, search marketing will pay off in 2011. As MediaPost reports, the firm anticipates that more consumers will be conducting searches this year, and search revenue will rise accordingly. J.P. Morgan predicts that global query volume will grow by 18 percent in 2011, and this will… Read more »
Brafton has reported that Google officials say local is the search company’s top priority, and Media Bistro’s recent interview with Marissa Mayer, vice president of consumer products, confirms that Google’s failure to acquire Groupon hasn’t ended its interest in the local market. Mayer emphasizes Google local developments will serve as “contextual discovery” tools, and marketers… Read more »
Google is the top search engine among mobile users, and now the company is in an even better position to dominate the mobile market, as Android is gaining ground. The latest report from Nielsen shows that Android is the fastest-growing system in the market. The study shows that mobile subscribers who have purchased smartphones within… Read more »
Brafton reported that news apps are on the rise, potentially giving marketers a new way to distribute content. Now, Google seems to be getting in on the action with a rumored digital newsstand, demonstrating the value of news content in attracting clicks. The Wall Street Journal reports that Google is looking to get support for… Read more »
Americans are hoping to see full economic recovery this year, and internet marketers might rejoice that the online ad market is recovering more rapidly than the overall economy, according to eMarketer. The research firm predicts that internet advertising will reach new peaks over the next four years. As Brafton reported, eMarketer announced last year that… Read more »
It’s turning out to be a great year for Mark Zuckerberg – and maybe social marketers – already. News broke on Sunday that the social network received an investment from Goldman Sachs that nearly matches its 500 million-member user base. The New York Times was the first to report that Facebook raised $500 million –… Read more »
Brands that want to appeal to teens with disposable income might want to remember that life is a popularity contest among these consumers, and brands must operate by the same rules. Research relayed by eMarketer reveals that social recommendations influence purchase decisions for teens and their parents. According to a Harris study referenced by the source,… Read more »
Marketers planning their strategies for 2011 might want to prioritize quality. A new report from Pew indicates that the majority of consumers are willing to pay for content online. The study asked 755 internet users about their online purchases and found that many had paid for "intangible" online content – from articles to music. The results… Read more »