Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Yahoo may boast the most popular properties on the web, but the company doesn't hold a candle to the fourth most popular site, Facebook, in terms of net value. A new report from research firm Nyppex relayed by MercuryNews.com indicates that Facebook demonstrated rapid, impressive gains in 2010. The company compared enterprise values of select… Read more »
Moving into 2011, content marketing is poised to be a top priority among brands. A recent partnership between television network HGTV and Examiner.com reveals that seeding social sites with branded, locally targeted content pays off. As MediaPost reports, HGTV partnered with Examiner.com a few months ago to draw on the content engine’s exclusive writing. The… Read more »
Just last week Brafton reported that Apple had unveiled iAd Producer to attract new iAd partners. Now, reports that the company has upped the ante with iPhone shipments for Q1 2011 have led many to believe that ads on Apple's mobile phones could have a broader reach than ever before – perhaps among Verizon users…. Read more »
Brafton has long reported that local search's day is upon us, and the simultaneous rise of mobile searches makes it imperative for marketers to offer local content to catch clicks from on-the-go consumers. A recently released study from Harris Interactive, commissioned by Ask.com, reveals that smartphone users are impacted by the local information they can… Read more »
This holiday season, some video marketers are getting a gift from YouTube. The company announced it is giving 500 business partners $1,000 worth of credit at a camera equipment store. In a YouTube blog post, the company explained it would be investing in video marketers as a means of helping them "create great video and… Read more »
This year's holiday shopping patterns demonstrates that marketers can't underestimate the buying power of last-minute shoppers. Internet marketers who have continued to campaign their products and services into the final weeks of the holiday season may have seen significant gains last weekend, as comScore reports that online shopping for the weekend ending December 19 reached… Read more »
Last week, Google announced that it was including a hacked site notification in its search results. With this move, Google not only looks to offer searchers the most relevant results, but also the safest search results – and Google's Matt Cutts suggests this will be a search trend for the company next year. The company… Read more »
Last week, Brafton reported that Bing had unveiled a number of new search features – from more socially recommended results to revamped photo searches. Now, it seems Google wants to get in on the action, as one internet user reports he has seen a "top references" search refinement Google is testing. Blogstorm writer Patrick Altoft… Read more »
It may be true that many consumers were opening their laptops before their newspapers each morning fo 2010, and marketing dollars have followed accordingly. A recent report from eMarketer indicates that 2010 will be the first year that online advertising dollars exceed investment in newspaper ads. EMarketer says that total newspaper ad spend – for… Read more »
Rumors indicate that Yahoo is struggling, with Brafton reporting just last week that the company confirmed it would cut Buzz. Yet, the latest comScore data indicates that Yahoo sites are the most popular properties on the web. In comScore's ranking of the top 50 web properties for November 2010, Yahoo sites came out on top,… Read more »