Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search and social marketers may be interested to learn that Facebook was not only the major social site of the year, but also the most-searched phrase. New data from Hitwise reveals that Facebook dominated web queries for the second year in a row, and marketers may take this as a sign to ramp up social… Read more »
Content marketing is supposed to skyrocket in 2011, and brands looking to appeal to digital-savvy Gen Y-ers might consider that this demographic frequently turns to the web for news. According to L2's Gen Y Affluents Media Survey, four out of five of these consumers read the news on the web daily. The study reveals that… Read more »
Last week, it seems a number of Americans enjoying the holiday took time to spread the Christmas cheer by checking in at various retail locations. But even while check-ins saw holiday gains, foursquare may not have gained widespread adoption yet. Data published by Advertising Age shows that big brands saw big gains in check ins during… Read more »
Some said Groupon execs were unwise to turn down Google's $6 billion offer, but the deal-finder may be proving its individual worth, as it is poised to raise close to $1 billion in a round of venture capital funding. As Groupon gets money to fuel its development, marketers may not want to miss opportunities to… Read more »
Brafton has reported that holiday shoppers increasingly turned to their smartphones to find information about nearby businesses in 2010, and the Mobile Marketing Association expects mobile devices will continue to be important tools for purchase decisions in 2011. The firm recently released its top 10 predictions for mobile marketing next year. To start, the MMA believes… Read more »
Brafton has reported that online holiday shopping is hitting new heights, with more than $28 billion spent on the web leading into the week of Christmas. Foresee's E-Retail Satisfaction Index indicates that seasonal online shopping may be boosting brand loyalty among satisfied website visitors. According to the study, satisfied web visitors say they are 60 percent more… Read more »
Marketers have come to understand the power of video marketing in the past year, as online viewership has steadily increased and Brafton has reported that video content wins customers. Now, a study from TubeMogul and Brightcove indicates that brands should seed Facebook with video content, since the social network is the second-leading driver of web… Read more »
Months ago, Brafton reported that Google released Google TV, and marketers may want to practice search engine optimization with living room screens in mind. Yet, with the new year fast approaching, some sources say Google has halted production of its set-top boxes in spite of the continued rise of online video viewing. This week, officials… Read more »
As we approach the new year, millennials are one year closer to coming of age and growing into the nation’s leading generation of shoppers. A new report from L2 – a self described “think tank for digital innovation” – reveals that this demographic is influenced by social media branding, and it can’t get enough of… Read more »
Brafton has reported that Google execs say the local market is the company's No. 1 priroty. Now, the internet search giant is using some old-school techniques to appeal to local advertisers. According to a report from the Wall Street Journal, sales representatives for Google have been calling local businesses – from restaurants to spas –… Read more »