Search engine rankings reveal that Google is still king of the market
The latest rankings from comScore indicate that the search giant held a strong lead in the search market in November.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Twitter raises $200 million and offers new business marketing options
Marketers planning their social campaigns for 2011 have something to tweet about – the microblogging site recently announced a row of funding, as well as more options for business partners looking to effectively engage social audiences. Yesterday, news broke that the company raised $200 million from investors. In a blog post, the microblogging site welcomed… Read more »
Seventy-five percent of online Americans look for news on the web
Newspaper delivery workers might want to start job hunting. A new study from the Pew Internet and American Life Project indicates that getting news online is one of the leading – and quickly rising – activities among online Americans. Pew’s Generations Online in 2010 report surveyed Americans from 12 to over 74 years old to… Read more »
Bing announces new search tools for local, images, mobile and more
Bing has announced a series of new features for niche search markets that marketers may like. In the company's search blog, it explains that its new features, which will go live over the next few weeks, aim to improve result relevancy for users. The company's definition of a quality search result can be a lesson… Read more »
Forrester research: Internet marketing spend should keep up with consumers’ time online
Internet marketing budgets are poised to rise in 2011, and a new report from Forrester reveals that marketers who invest online may be putting marketing initiatives where audiences are most likely to find them. The firm says that, for the first time ever, consumers are spending as much time with online activities as they are… Read more »
Green Monday sees $954 million in online sales, more holiday ecommerce to come
The holiday season is often associated with silver and gold, but marketers are seeing green this season, partially thanks to Green Monday sales. The latest comScore report reveals that Americans spent $954 million online on Monday, December 13, and the firm anticipates there will be even more shopping on the web this season. ComScore defines Green… Read more »
Businesses say they will boost email marketing in 2011
While social media has been garnering a lot of attention as an anticipated top content marketing channel for 2011, it seems marketers also understand the value of getting their messages directly into consumers' inboxes. The results of StrongMail's 2011 Marketing Trends survey reveal email marketing will be a leading investment for brands next year. The… Read more »
YouTube’s top searches for 2010 offer video content insight
The latest comScore data reveals that Google sites – primarily driven by YouTube viewings – boast more than 146 million unique monthly video viewers. Content marketers looking to catch an audience among the growing number of online video watchers might be interested in YouTube's most-searched for queries for 2010. According to the YouTube blog, top… Read more »
Content marketers, take note: Survey says there is a valuable online news audience
Brafton has reported that content marketing is poised to be a top priority in 2011, and data published today by eMarketer indicates that news content can catch clicks and convert readers. According to the Pew Research Center for the People and the Press, 57 percent of Americans get news from at least one internet source…. Read more »
Engineer says Google Instant plays fair when it comes to suggested brand queries
Just yesterday, the Wall Street Journal reported that some marketers accused Google of favoring Google-generated content in search results. Now engineers for the search giant are speaking out against brand bias in Instant search results. In an interview with Fast Company, Google Fellow and head of the company's search quality, ranking and algorithm team Amit… Read more »