Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Last week, Brafton reported that Google aims to get into the local market – potentially through mobile ad solutions. In what could be a step toward improved local ad options, the search giant today announced a number of mobile developments marketers may like. In the Google Mobile Ads blog, the company claims that its mobile searches… Read more »
First, Yahoo and Bing announced top 2010 search trends. Then last week, Google's zeitgeist offered insight on major searches for the year. Now, Twitter has announced the biggest trends among the 25 billion Tweets sent in 2010, and social and search marketers might glean insight on the topics that caught clicks within the social sphere. Twitter… Read more »
Bing is the search engine that offers Like-based results thanks to its Facebook alliance, but could Microsoft be getting a monopoly on Twitter data as well? Last Friday, the CEOs of Microsoft and Twitter had breakfast, and the online marketing community is now wondering if they could have talked acquisition over coffee. Forbes reported seeing Microsoft's… Read more »
Brafton reported earlier this year that surveys showed small business social ad spending is on the rise, and new evidence indicates that SMBs look at social channels as one of their most important marketing tactics. The results of a Constant Contact survey reported by eMarketer reveal that Facebook is now small businesses' third-leading marketing tool. Nearly two-thirds… Read more »
Brafton has reported that 78 percent of Americans look for news online, and content marketers should consider that the rise of the iPad and other tablets may be making online news readership more mainstream. The Wall Street Journal reports that a number of news apps are being developed for media readers, and this may help brands… Read more »
There has been a lot of hype over local marketing this week following Google's statement that the local market is its No. 1 priority. Now, a survey from Bright Local reveals that heightened interest in local search may be merited – nearly four in five consumers have used the internet to find a local business… Read more »
It's that time of year – search engines are announcing their top search terms, just as marketers are looking to develop SEO strategies for 2011. Closely following Yahoo and Bing's top searches of 2010, Google has released its annual zeitgeist revealing how the world searched its sites in the past year. Google says that about 20… Read more »
Online video viewership is steadily showing gains, with comScore reporting that 175 million U.S. internet users watched online video content in October 2010. At the same time, the mobile market is on the rise, as BIA Kelsey forecasts that mobile advertising will reach nearly $3 billion by 2014. Now, Nielsen reports that these two platforms could be synergizing… Read more »
Search engine optimization enthusiasts are likely awaiting the next batch of Google Webmaster insight, delivered by Matt Cutts via his YouTube Webmaster Central channel. Google's antispam expert has announced in his blog that he is now welcoming questions to be answered in his upcoming December Webmaster videos, and marketers should take this as an opportunity to… Read more »
Google announced this week that it is offering marketers more tools in its AdWords Opportunities tab. One of the new features includes more statistics for keyword ideas. AdWords used to offer "estimated monthly searches" for keywords that marketers aimed to use in paid search campaigns. Now, the toolbar will also show insight on impression estimates, costs… Read more »