Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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As we approach the close of 2010, a new study suggests that content marketing strategies are at the forefront of marketers' minds entering 2011. Meltwater Group's Future of Content report reveals a content competency gap between the recognized value of marketing content and the development of content strategies – and it suggests closing this gap will… Read more »
As local search and commerce prove to be a major online marketing trend, there is simultaneously a movement to go global with marketing campaigns. To help marketers reach worldwide customers by localizing websites to fit searches around the globe, Google announced its new Google Global Market Finder. The Global Market Finder asks marketers to input their current… Read more »
Even though Google failed to enter the local market through Groupon, its clear desire to move into the space should cue marketers to the fact that local search and local commerce are gaining important ground among consumers.
Amidst updates that offer users social data for News results, Google seems to be implementing stricter standards for Google News inclusion. Officials have confirmed to Search Engine Land that they have removed several sites that weren't upholding quality standards, and content marketers should be aware that the company is also reviewing its inclusion policies. Following the… Read more »
The New York Times has reported that mobile phones are becoming essential holiday shopping tools, and marketers who are planning campaigns accordingly should stick close to search giant Google. A new report from IDC reveals that Google is gaining share in mobile search and display ads. Google accounts for 91.4 percent of the $487.3 million… Read more »
Last week, Brafton reported the record-breaking sales success of Cyber Monday, as well as the efficacy of paid search campaigns in recent weeks. Now, another report shows that internet marketing is translating into revenue for a number of brands this holiday season. According to Kenshoo's Online Holiday Shopping Report for 2010, consumers on the web are… Read more »
This weekend, Facebook made an announcement that it had updated users' profiles. The new profile format more prominently displays users' basic information and offers them the chance to choose what other info they want to showcase on their profiles, and this may help marketers better target ads on the site. In an official Facebook blog post,… Read more »
The online buzz about a speculated merger between AOL and Yahoo intensifies this week, as sources close to the matter tell Reuters that AOL is actively exploring options to break up its business with the hope that Yahoo may buy some of its parts. For marketers, this inspires questions about the search market, since the two… Read more »
CMOs predict email marketing is the online promotional tactic that will bring in the most revenue for their brands this holiday season. Now, marketers must take note that a new unsubscribe feature from Yahoo means relevant content is key to getting marketing messages read – instead of removed from inboxes. The Yahoo Mail blog announced today that… Read more »
Brafton has reported that local search's moment is upon us, and this week has brought on a flurry of mergers – realized or rumored – that indicate local deal-finders and trusted search portals can work together to boost ecommerce. Marketers who want to see their brands benefit from local ecommerce trends should take note that… Read more »