Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton has reported that social search techniques are poised to be a priority for marketers next year, with some hailing 2011 as “The Year of Facebook.” But a new report from Pew may give brands reason to focus on Twitter marketing in the coming year. In Pew’s first-ever survey that exclusively examines a company-specific online application or… Read more »
Last month, Brafton reported that Yahoo had unveiled a new site for users to search for local content, complete with social recommendations. Today, the company has announced that its local search interface will be available for iPhone and Android mobile subscribers, and marketers may like how hyperlocal content can attract nearby consumers to their businesses. The… Read more »
With the holiday season in full swing, it's becoming increasingly clear that consumers prefer to shop anywhere they can access the web this year. The latest figures from comScore show that online holiday spending has already exceeded $17 billion, representing a 12 percent increase over the same period last year. The firm reports that holiday… Read more »
Amidst the FTC's consideration of a "do not track" policy, Microsoft is now adding a feature to Internet Explorer that will allow users to opt out of being tracked by websites. The company announced yesterday that it will launch this privacy feature so consumers can feel safer browsing the web, but marketers may fear for their… Read more »
Google may not have been successful in purchasing local deal finder Groupon, but that doesn’t mean the company is giving up its efforts to enhance local search and local advertising. Google’s senior vice president, Susan Wojcicki, told the Wall Street Journal that getting into the local ad market is Google’s top priority, and perhaps marketers should also… Read more »
Brafton recently reported that online ad spending will see double-digit growth next year, and a new report from eMarketer suggests display ads will account for their fair share of marketing budgets. In fact, the firm predicts that growth in display spending will outpace overall online spending. Display advertising includes banner ads, rich media and video. Online… Read more »
Morgan Stanley has predicted that soon, more Americans will access the internet from their mobile devices than from desktops. This theory may be supported by technological research firm IDC, which predicts that smartphone and tablet shipments will overtake PC shipments within a year and a half, raising the stakes for mobile-ready internet marketing campaigns. According to… Read more »
Ever since Bing search results were enhanced with Facebook Like data, Google CEO Eric Schmidt openly stated he wanted social data for Google results. Google has taken another step toward an integrated social experience with the update of Google Groups, and content marketers may want to get their brands to be part of Groups conversations…. Read more »
With reports indicating that paid search strategies are paying off this holiday season, it may come as little surprise that marketers are predicted to increase their online ad spending in 2011. According to eMarketer's forecast, online ad budgets will increase by as much as 10.5 percent next year. The firm's prediction is based on a… Read more »
While major search engines, including Yahoo and Bing, have recently released their list of the top search terms for 2010, the Global Language Monitor has released what it predicts will be top phrases for 2011. Marketers who want to get a head start on search engine optimization (SEO) campaigns may want to consider the organization's… Read more »