Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton has reported that Cyber Monday sales hit new highs this year, with online spend exceeding $1 billion . New data shows that paid search contributed to retailers' Cyber Monday success – and more dollars may go to brands that boost their paid search spend. According to Efficient Frontier, advertisers saw an average of 262… Read more »
Just yesterday, Brafton reported that Google News unveiled a “Most Shared” news tab. Now, it seems News results included with general web results are also displaying shared data, and marketers who offer timely content may find their pages can become socially recommended industry info sources for consumers. The Most Shared tab currently available in Google… Read more »
Business Insider reports that eBay is going to buy Milo.com, a local product search site that gives consumers insight on what's in stock at nearby stores. For marketers, this acquisition speaks to the trend of local product searches, and it may be wise to move inventories online with search-optimized descriptions. EBay reportedly paid $75 million in… Read more »
Myspace recently reinvented itself as an entertainment-sharing site, with a new Facebook Mashup feature to boot. Its developing relationship with Facebook was partially aimed at making the site more appealing to marketers, and Myspace may have even more ad pull now that it has announced mobile updates just as mobile ads are predicted to skyrocket. While reports… Read more »
Earlier this week, Google search results came under scrutiny when the New York Times published an article suggesting negative comments have the potential to increase search rankings. In response, Google announced an algorithmic solution to detect distrustful merchants, and the company alludes to future updates that consider consumer reviews. For marketers, this means word-of-web referrals could play… Read more »
Brafton recently reported that seeding social sites with quality content will be key to catching clicks in 2011, and now it seems social recommendations could also play a part in which content consumers click in Google News results. The search giant has launched a "Most Shared" feature in News results, rewarding content that generates buzz… Read more »
December is upon us, so marketers are awaiting 2010 sales reports and thinking ahead to 2011 marketing strategies. Brands will reach out to consumers on a number of emerging platforms next year, and content marketing will need to be a universal part of brands’ marketing strategies if they want to catch clicks on myriad social… Read more »
Holiday shoppers are expected to spend $38.5 billion online this year, and there's a good chance they'll want to consult with friends and family before making purchases. Now, Bing is offering a shopping list feature to its site that enables consumers to get friends' advice before they buy, and marketers may like how this sharing… Read more »
Internet marketers who prepared promotions for Monday's major shopping event likely saw their efforts pay off. According to new data from comScore, Cyber Monday sales exceeded $1 billion, making it the first day to ever surpass the billion-dollar threshold. The number of online Cyber Monday buyers increased 4 percent over last year to 9 million…. Read more »
It seems Microsoft will be joining the likes of Google, Apple, Netflix and others in offering consumers online video streams via their living room screens. Insiders told Reuters the company is in talks with TV service providers to create a subscription-based television service on its Xbox gaming console. Though a Microsoft TV service may not arrive… Read more »