Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With reports indicating that consumers plan to spend more online this holiday season, search engine Blekko wants to get a share of shopping queries with a new search vertical – /safeshop. The search feature was announced on Cyber Monday, in time for online spending frenzies. Blekko, which Brafton reported has been called a potential "Google killer," aims… Read more »
Online ads are continuously evolving, offering marketers ad units with links to various relevant site pages. To help marketers measure the performance of different clicks within ads, Google today announced it will offer "click type" reports to AdWords account holders. The click type report can be accessed from the Campaign, Ad Groups and Keyword tabs… Read more »
Do “impressions” translate into conversions? As reports emerge that marketers are increasing their display ad spend in 2011, a new study suggests the platform is the one most ignored by consumers.
The holiday shopping season is upon us, and internet marketers may be happy to learn that Cyber Monday sales suggest consumers are loosening their purse strings to make online purchases.
In a recent New York Times article, Google search results come under fire. Still, marketers may find the piece is nothing more than a little bad publicity for the search giant, which dominates the market.
SmartBrief and Summus Limited’s Social Media for Business report reveals that marketers may be slow to integrate social media into their overall marketing plans.
As Microsoft gains search ground, search marketers may be interested in Bing’s release of its hottest searches for 2010.
A new report called The Faces of Social Media reveals that one-quarter of U.S. social users between the ages of 13 and 80 are more inclined to investigate brands that advertise on social media sites.
New rumors that the Google has just acquired Groupon add to the need for marketers to create locally targeted content and promotions.
In a recent post, Facebook Pages announced that all Page administrators will be able to see post per impression counts retroactively to June 25 to help them understand which content performs best on their Pages.