Paid search proves effective platform in retail campaigns
Marketers looking to boost their retail revenue may discover paid search campaigns find the right consumers.
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Facebook may be offering new review ad format
Marketers may soon have the chance to get product reviews from Facebook’s more than 500 million users to help them generate sales.
Marketers can tap into $200 billion market by targeting teens
Marketing Charts reports that a Packaged Facts study shows 12- to 17-year olds’ spending will rise to $208.7 billion in 2011.
Google and users not on the same ‘wave:’ Google Wave cancelled
When Google Wave was unveiled last year, the complex communication platform offered marketers ad placements and the ability to join in consumer conversations in real time – seemingly ideal for driving word-of-web referals.
Marketers take note: Mobile social campaigns could increasingly reach consumers
Compete’s Smartphone Intelligence Survey shows checking social sites is now routine for mobile device owners.
Businesses can now respond to reviews on Google Places
Google Places is letting entrepreneurs respond to user reviews to supplement the good and counteract the bad word-of-web brand chatter on the site.
HSN promotes its products with Eat Pray Love content
Marketers should take note of how the Home Shopping Network is using the popularity of the upcoming movie, Eat Pray Love, to cultivate an audience for its products.
Minnesota law goes after deceptive ‘local’ online ads
A Minnesota law that went into effect on August 1 targets marketers who use deceptive locally targeted directory listings and paid search ads.
Mobile video platform poised to reach nearly one-fifth of U.S. consumers by 2014
A new report from eMarketer suggests mobile video growth could present marketers a prime opportunity to reach a broad audience of American consumers.
Cities around the country look to marketers to revitalize community image
With the economy on the mend, it seems city officials are looking to present their municipalities as flourishing lands of job opportunity, and the first positions to be filled are those held by marketers who will rebrand these regions.