News

Marketers who can handle the competition in the ever-evolving advertising arena may be ready – and needed – in the wrestling ring to promote professional smackdowns.

Marketers may like the new ASq ad format being adopted by many video platforms that lets users choose which ads they want to see.

Google announced that its current Keyword Tool will only be available through the end of August, at which time users are encouraged to use its newly launched service that integrates the Keyword and Search-based Keyword Tools.

Marketers who are trying to keep up with the fast-paced world of social media may want to try engaging consumers through another popular platform – tumblr.

Real estate was one of the sectors hit hardest by the economic recession, but New Jersey-based ReMax has lived up to its "Real Estate Leaders" slogan through tough times with a marketing campaign centered on website content.

Facebook’s 500 million users have a lot to say, and now a new application from Wowd will help consumers sort through frequent updates to find the Facebook news they want.

Marketers are likely seeing more job opportunities in the United States with the recovering economic climate, but those with a penchant for travel may find that work comes easily in the Far East.

Facebook’s chief operating officer, Sheryl Sandberg, recently told Bloomberg the site’s biggest advertisers have increased their spending by at least tenfold this year..

Marketers looking to engage social users to gain online brand advocates may be interested to know that active Twitter users are the most influential consumers on the web.

Medialets – the agency behind the mobile campaign for the hit HBO TV show TrueBlood – is demonstrating how to achieve a big promotional hit via the iPhone’s small screen.