News

It was only earlier this year that Bing became a search option on Apple’s mobile devices, but now it seems that Microsoft wants it to become iPhone users’ default search engine.

Marketers may love the glimpse into 1960s advertising offered by the hit television show Mad Men, and they can learn a thing or two from AMC’s marketing campaign for the show.

Consumers are increasingly turning to their mobile devices to decide where to shop as they wander about storefronts, and now Google is helping marketers capitalize on this rising trend by offering location-based display ads.

Reports from the Conference Board indicate that online jobs rose dramatically in July, with the demand for online marketing managers driving much of the growth.

Consumers looking to make decisions may like FindTheBest.com – a new semi-search portal that positions itself as a decision engine in an age where online shoppers are inundated with information.

Marketers have long debated using online consumer behavioral targeting tactics because of privacy issues, but the new campaign for Brazil’s Omo detergent may take consumer tracking to the next level of controversy.

Even as social users reportedly scour popular sites for sales and discounts from businesses, it seems emails could be the most effective digital platform for offering consumers promotions.

Soccer is a sport that is still making headway in the United States, and there aren’t many teams that are household names – yet.

As Twitter continues to move toward monetization with the recent launch of @earlybird and promoted tweets, marketers might be advised that one of the best ways to court consumers on the platform could be conversing with them.

Marketers investing in mobile campaigns have been banking on the idea that on-the-go consumers are using their phones to decide where to shop.