June 2010 web property rankings show Google is consumers’ choice
n spite of recent reports that Google is slipping in customer satisfaction rankings, Google sites proved to be the most popular web properties in June 2010.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Survey indicates geo-social apps still developing, have marketing potential
Location-based social apps may not be hitting home with as many consumers as marketers thought.
Google Me lets the games begin: Google in talks with social game developers
Last month, rumors emerged about a potential Google social network – dubbed Google Me.
Facebook Questions offers consumers answers from 500 million users
From Yahoo Answers to Ask.com’s recently unveiled Q&A format, the trend toward community-generated answers is growing.
Microsoft launches Bing Highlights for Safari
When Apple released the iPhone 4, Microsoft tried to use the popularity of the brand to leverage itself, prompting iPhone users to make Bing their default search engine.
Internet users looking for news, but not necessarily from newspapers
evidence from the 2010 USC Annenberg Digital Future Study indicates internet users are not necessarily looking to digital newspapers to get the inside scoop.
Study shows online searches lead to sales
With the rise of consumer engagement via social media and video, marketers may take a recent report conducted by comScore for Searchandise.net as a reminder of the value offered by some of the more traditional internet marketing strategies.
What women want from businesses and why online marketers should give it to them
Twenty to 30-something females are a traditionally elusive demographic when it comes to reaching prospective clients through marketing campaigns, but it seems the rise of social media is making it easier engage these hard-to-sell young shoppers.
Study: Social and mobile email integration pays off
Recent data from CSO Insights suggests email campaigns may be best for lead generation, with 62 percent of marketers claiming email was their most effective lead gen platform.
CardStar adds foursquare check-ins to customer loyalty app, marketers can turn shoppers into advocates
The growth of digital coupons for loyalty cards is helping many small firms build brand awareness this year, according to a recent report from Coupons.com.