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With the endless streams of information offered to consumers online, two trends are clearly emerging: searchers are looking for more specific answers, and they trust word-of-web recommendations from friends on social sites.
Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers’ minds.
For marketers looking to find work in the recovering economic climate, the retail sector holds the promise of positions.
Mobile marketing is one of the most promising emerging platforms, with display ad spend on the channel expected to exceed $1.2 billion by 2015, according to ABI research.
Marketers are quickly learning that online videos are a good way to capture consumers’ interests, with comScore reporting that more than 186 million U.S. internet users watched 34 billion videos online in May.
Director Christopher Nolan’s film Inception has grossed $143.6 million in just 10 days, and while the film is being deemed a masterpiece by critics, its success must also partially be attributed to Nolan and Warner Bros.’ marketing strategy.
The Organisation for Economic Cooperation and Development says that about 5 percent of all internet visits are related to reading news, but how many consumers does this figure translate into?
Ad spend in the auto industry is on the rise, showing 19 percent quarter-over-quarter growth at the end of Q1 2010, according to data from Nielsen.
There’s something to be said for taking bold marketing steps to speak to consumers about a product, but there’s also something to be said for letting the product speak for itself.
With the Yahoo-Bing transition around the corner, Yahoo officials have predicted the two search engines will account for nearly 30 percent of U.S. searches.