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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google pulls abrupt about-face on Chinese censorship

Reacting to news of cyber attacks targeting the Gmail accounts of Chinese human rights activists, Google announced this week that it would cease cooperating with the Chinese government to censor results from its Google.cn website, a move that is likely to lead to the search giant’s effective withdrawal from the Chinese market. The attack, according… Read more »

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Bing sinks in December 2009 search rankings, while Google climbs higher

Statistics released earlier this week by media monitoring and research firm Nielsen suggest that Google continued to dominate the U.S. search engine market in 2009’s final month, as roughly 6.7 billion searches were performed in the studied time period. The statistics seem to indicate that search engine optimization (SEO) practitioners would not have to heavily… Read more »

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Should conversions or page rank rule as primary SEO metric?

Search engine optimization (SEO) experts are divided on the issue of SEO metrics, with various advocates debating the merits of conversion rates against page ranks.SEO Roundtable reports that one of the more recent discussions of the issue has been in progress recently on Cre8asite’s forums, sparked by a posting from a user looking to hire… Read more »

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SEO contributes to disaster recovery efforts

In the wake of the catastrophic earthquake in Haiti, many online measures generally used for localized marketing and search engine optimization (SEO) are proving to be helpful for those coordinating and directing the relief effort. Derek Gordon, writing at MediaPost, says that Google was among the tech firms to quickly take action in support of… Read more »

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Three in four dollars spent on search marketing go to Google: Study

Figures from a study conducted by researcher Efficient Frontier suggest that spending on Google accounts for three-fourths of the money spent on search marketing in the U.S. Search Engine Land editor Matt McGee writes that the report offers an "overall positive outlook on search advertising," and that the search giant’s two biggest competitors – Yahoo… Read more »

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