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    Employee Spotlight: Meet Sara, Content Marketing Strategist

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    Sara’s sharing what it’s like to be a content marketing strategist in Brafton’s Chicago office.

    The Content Questionnaire: Sara Jacobi, Northeastern College of Professional Studies

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    In this Content Questionnaire, we’re featuring Sara Jacobi, the manager of digital content at Northeastern’s College of Professional Studies. Check it out to learn more about this multimedia storyteller and […]

    Did Facebook toy with your emotions? A look at the network’s research

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    Facebook recently came under fire for a research study that was published in the Proceedings of the National Academy of Sciences. Accused of manipulating users’ emotions, violating privacy rights and […]

    Want 101 percent more traffic? Commit to a content strategy

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    Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.

    Knowing when to say “Cut!” in your video content

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    Shorter is better for video content, but why? And do all videos need to be the same length? Here are some tips for creating the ideal video.

    Team takeaways from #TechWeekCHI (In 140 characters or less!)

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    Brafton content marketing strategists were live tweeting at Tech Week Chicago. Check out their top takeaways.

    SEO Myths: You’re probably already doing one

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    A lot of SEO best practices are really myths, and marketers need to break away from these ideas to be successful online.

    Employee Spotlight: Meet Joey, Social Media Associate

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    Joey’s sharing what it’s like to work on Brafton’s social media team, plus a little about himself in this week’s employee spotlight.

    How Allegra found her writing sweet spot with Brafton

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    Meet Allegra Gallian. As a content writer on our editorial floor in Chicago, she tested out the waters on several teams before she found her sweet spot – writing exclusively […]