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    Graphic redesign increases homepage conversions 200 percent

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    Industry: CommunicationsContent: New graphic CTAsHighlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on your […]

    B2B Social marketing doesn’t have to be boring: 15 campaigns that nail it

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    These 15 companies break the misconception that B2B social marketing has to be boring to come across as professional and drive ROI.

    Brafton’s Summer Travels: A season of content marketing

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    It was a busy summer season for Braftonians: Countless conferences, tradeshows and meeting with clients across the country!

    826 Boston & Brafton engage a local community with our pro-bono social marketing campaign

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    We’re proud to introduce our first pro bono partnership with Boston’s chapter of the nationally acclaimed nonprofit organization, 826. It feels good to tweet for a cause, particularly one that […]

    Employee Spotlight: Meet Ben, Senior Lead Gen Exec.

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    Ben is sharing what it’s like to be a lead generation executive in Brafton’s Boston office.

    Measuring video marketing success – Site sees 34% lower bounce rate

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    Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.

    Why you’re losing web leads without content marketing

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    You’re victim of a common misconception if you think your website doesn’t need custom content, because customers ARE looking for you online.

    Grow your audience: How to master the right tone in a bilingual social marketing strategy

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    Brands want to create connections with new audiences, and multilingual social marketing strategies are becoming increasingly common.

    You know you’re a content marketing strategist when… (GIFs)

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    Signs you work in digital marketing – straight from our content marketing strategists!