The Brafton Blog

Jeff Baker’s extensive experience in content marketing has made him an invaluable asset to Brafton, and the strong leader its strategy needs.

Who could’ve guessed generations raised on Saturday morning cartoons would respond so favorably to marketing animation? Hanna-Barbera, that’s who. But animated videos don’t just tug at the nostalgic heart strings of consumers – they drive them to take action. Explanation for ROI While animation can be used for numerous content marketing efforts, it’s often synonymous… Read more »

I have an exercise I need everyone to participate in right now, okay? First, I need you to consolidate every stock image you have in your library into one external hard drive. Lock them up safely in that little box where they can’t get out. Now I need you to drive up a very tall mountain, and… Read more »

Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we take a look at the very best news on the web, and from our blog. Take a look. The ultimate SEO tool-kit Brian Dean of Backlinko recently updated a massive resource center that every content… Read more »

Your blog may not be the belle of the sales ball, but that doesn’t mean it should scare away potential suitors. Blogs are the first line of defense in establishing your brand, building trust among visitors and enhancing search engine optimization. Oftentimes, your blog is the first interaction prospective clients have with your brand. These… Read more »

A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with a new car the same evening. You’re going to waste your money. Unlike any other content marketing asset, video can get obscenely expensive in a quick… Read more »

Your infographic isn’t meant to sit solely on your website. Bring in ROI by repurposing and distributing across your marketing channels.

Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this has been fueled by the internet’s broadening capacity for high-quality, multimedia content. Some of this is driven by one of our core tenets – that… Read more »